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Panasonic Department of Defense

Panasonic Solutions Company

VIDEOGRAPHERS SHOOT SUMMER NUPTIALS WITH
PANASONCIS NEW AG-3DA! FULL HD 3D CAMCORDER

* The Department of Defense has found a new partner in Bruno White Entertainment, a 10-year-old video and film production company with an A-list of clients. Notably, Bruno White has provided complete "below-the-line" production services for the last three season finales for America's Funniest Home Videos. The company has also worked with ESPN, The Weekend, The Rosie Show, and Live with Regis and Kelly.

Bruno White Entertainment (BWE), a nationally recognized leader in field production work, delivers original creative content along with broad support in all production services and has a wide range of entertainment, corporate, and commercial credits. BWE has an exclusive contract with the Disney Event Group (Orlando, FL) to shoot corporate events and wedding on various Disney properties.

In providing below-the-line production services on these TV programs, Bruno White supplements the operations of each show's core producers and talent. This means providing all local crew and on-location logistics.

In 2006 Bruno White Entertainment began a partnership with DoD to create new corrosion awareness videos. "To spread the word about the DoD corrosion effort, we intend to use these new videos as marketing pieces to inform the public about our efforts to combat corrosion," said Daniel J. Dunmire, leader of the DoD Corrosion Office and executive producer of the video production effort. camcorder.

Since the image on the TV began to hold greater sway over the written word, the business of producing film and television has flourished. Today TV and film producers compete fiercely on both U.S. coasts. In order to succeed in a cutthroat environment, production companies must find their specialty and stick to it. Some confine their work to the sound stage; others prefer to specialize in a single video genre, such as commercials.

Like other entertainment producers, Bruno White Entertainment has its own niche. But where others survive on a narrow and predictable sub-specialty, Bruno White prefers to remain versatile. "We're a one-stop shop," said Lorri Berglund, executive vice president of Bruno White. "Here, we thrive on doing radically different types of video and film production."

"What we do is kind of like building a house," Berglund said. "I can build anything you want communication videos, educational videos, training pieces, or info-mercials. Our expertise is all kinds of production, but we're especially adept at shooting on location.

Stacey Cook (center), a freelance production manager and a key member of Bruno White Entertainment, consults with John Farrentine, the company's writer and actor, and Lorri Berglund, executive vice president. Photo by Cynthia Greenwood, CorrDefense.

Bruno White works with clients whose needs are location-specific, which takes them everywhere. "It's what we're good at," Berglund said. And the company's clients are as diverse as its reach. Bruno White shoots for Disney Event Group (DEG) at Disney World, Disney Land, and other Disney-owned properties, as part of a long-term contract. For these projects, Bruno White provides all video services for projects like weddings and corporate events. At Disneyland, they have shot training videos. "We work for many different divisions of Disney," she said.

Bruno White has also worked extensively for Fitness Quest in Ohio, David Leadbetter, Martin Marietta, and Orlando's Convention and Visitor's Bureau. It has provided production services for the Orlando Citrus Parade on New Year's Day. In early 2007 the company also produced eight training videos for a dentist. "We do quite a variety," Berglund said. "You can't be too market-specific. The market changes and the times change with it, so the nature of our production business changes, along with our equipment and content. In this business you have to be flexible to move and grow."

"The 3DA1"s mix function made it easy to handle convergence and avoid frame violations," Frazer continued. "Beyond weddings, I see tremendous potential for the camcorder in corporate work, especially for a client like Disney that is already set up for 3D display."

Frazer is editing the 3D footage on Final Cut Pro using the Dashwood Stereoscopic 3D Plugin.

Taking Storytelling to Another Level

Michael Brand, the principal of Lafayette Hill Studios, has also covered two summer weddings with the 3DA1. (The main camcorder was the HPX500, with the 3DA1 on site with the permission of the couples.)

"The camcorder handles details and blacks beautifully," he said. "Because you can adjust convergence so easily, you can produce gorgeous 3D video that is immersive, not gimmicky. It didn't take me long working with the camcorder to learn where I had to stand for the best shots."

"We market our company on the basis of creative storytelling, and 3D certainly adds another level to the narrative," Brand added. "I envision that the 3DA1 could open doors for us beyond wedding production into areas like digital signage and training."
For more information about BWE, visit www.brunowhite.com.

For more information about Lafayette Hill Studios, visit www.lafayettehillstudios.com.

About the AG-3DA1

The AG-3DA1 is the world's first professional, fully-integrated Full HD 3D camcorder that records to SD card media. The AG-3DA1 will democratize 3D production by giving professional videographers a more affordable, flexible, reliable and easier-to-use tool for capturing immersive content as well as providing a training tool for educators. At less than 6.6 pounds, the AG-3DA1 is equipped with dual lenses and two full 1920 x 1080 2.07 megapixel 3-MOS imagers to record 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p and 50p in AVCHD. It can record for up to 180 minutes on dual 32GB SD cards in Panasonic's professional AVCHD PH mode, and offers professional interfaces including dual HD-SDI out, HDMI (version 1.4), two XLR connectors, built-in stereo microphone and twin-lens camera remotes. For more information, visit http://www.panasonic.com/broadcast.

About Panasonic Solutions Company

Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company's portfolio include Panasonic Toughbook mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

For more information on Panasonic professional video products, please visit http://www.panasonic.com/ broadcast, or call 877-803-8492.